Privacy Policy
The Food is Good, LC · thefoodisgoodlc.com
Last Updated: September 25, 2026
We take your privacy seriously, and we believe you deserve to know exactly what happens with your information when you visit our store. This policy is organized in three layers, so it is easy to follow:
1. What we do: how The Food is Good, LC itself collects and uses your information.
2. What Shopify does: our e-commerce platform powers the store, and it has its own role and rules.
3. What third parties do: the payment providers and apps we use act under their own privacy policies, which we link below.
Layer 1: What we do with your information
Information we collect
When you shop with us, we collect the details needed to get your order to you: your name, email address, phone number, billing address, and shipping address, plus what you ordered.
When you pay, your payment details go directly to the payment provider you choose (see Layer 3). We never see or store your full credit card or bank account numbers.
When you browse, we and our providers collect device information, things like your browser type, IP address, time zone, the pages you visit, and how you interact with the site, to keep the store running and improve it. Our Cookie Policy lists the cookies and advertising pixels involved.
When you take our Flavor Profile Quiz or answer our surveys, we collect your answers (such as taste and product preferences) and any contact information you provide, and we use them to personalize recommendations and marketing.
When you leave a review, we may publish your review text along with your first name and last initial on our website and in our marketing.
When you join our loyalty program or subscriptions, we keep your points, rewards, preferences, and subscription details so the programs work properly.
When you contact us, we keep your messages so we can help you and improve our service.
When you take part in our community programs, such as a Curious Buds Society wellness challenge, a pop-up event signup, or First Taste Program feedback, we collect the contact details and answers you provide so we can run the program and use what we learn to improve our products.
When you inquire about wholesale or retail partnerships, we collect your business contact information to respond to your inquiry and manage the business relationship. Wholesale orders placed under a written agreement are handled according to that agreement's terms.
When you order from our website from outside the United States, your order is fulfilled through Shopify's Managed Markets program (see Layers 2 and 3). We receive the order details we need to prepare and ship your products. For these international orders, Global-e acts as the merchant of record. See Layer 3 for what that means.
How we use your information
We use your information to fulfill orders, communicate with you, personalize product recommendations, run our loyalty and subscription programs, send marketing you have signed up for, improve our products and website, prevent fraud, and meet our legal obligations.
Marketing emails and texts
Email. If you subscribe to our newsletter (the Curious Buds Society) or opt in at checkout, we will send you marketing emails about our products, recipes, and community programs. You can unsubscribe at any time by clicking the unsubscribe link in any email. We only send marketing emails where we have your consent or as otherwise permitted by law.
Text messages. Our text program is separate from email. If you opt in, by entering your phone number at checkout, checking the SMS box, or texting JOIN to the number designated for our text program, we may send order notifications, abandoned-checkout reminders, review requests, and marketing offers. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help at any time. Consent to receive texts is never a condition of purchase. Our text program is not currently available to Texas residents. Your text-message opt-in data and consent status are never shared with third parties except the messaging providers and carriers needed to deliver your texts, even if other parts of this policy describe data sharing.
Your privacy rights
You can ask us to see, correct, or delete the personal information we hold about you. Depending on where you live, you may also have the right to opt out of the sale or sharing of your personal information for advertising, limit our use of sensitive information, opt out of automated decision-making, and appeal a decision about your request.
To exercise any of these rights, email us at support@thefoodisgoodlc.com with the subject line "Privacy Request." We will verify your identity before responding and reply within the time required by applicable law. We will never treat you differently for exercising your rights.
How long we keep your information
We keep order information for our records until you ask us to delete it. When you make a verified deletion request, we delete or anonymize the information we control, subject to legal retention obligations (such as tax and transaction records). Please note that our service providers, Shopify, our payment providers, and Klaviyo, keep their own copies under their own policies and legal obligations even after we delete ours (see Layers 2 and 3).
Children
Our site is not intended for children under 13, and we do not knowingly collect their information.
Layer 2: What Shopify does
Our store runs on Shopify, which means Shopify itself collects and processes information when you visit and shop, under its own rules, not ours.
Running the store. Shopify processes your order and payment information to operate checkout, and it places cookies on our storefront, including cart and checkout cookies as well as analytics and marketing cookies. You can see the full list in Shopify's Cookie Policy.
International orders (Managed Markets). If you order from outside the United States, your order goes through Shopify's Managed Markets service. Shopify processes the payment through Shopify Payments and coordinates the cross-border parts of your order, duties, taxes, customs documentation, and delivery arrangements, so nothing extra is due when your order arrives. (One note: PayPal is not available on Managed Markets orders.)
Shop Pay. If you check out with Shop Pay, Shopify may receive your payment details and sync your browsing and order activity across shops where Shop Pay is used, as described in Shopify's Consumer Privacy Policy.
Fraud prevention. Shopify screens orders for potential risk and fraud, and uses shopper data to keep its platform secure.
Shopify's own uses. Like most platforms, Shopify also uses data for its own purposes described in its privacy policy, such as improving its services, developing new features (including using de-identified or aggregated data), and marketing. Please read Shopify's Privacy Policy for the full picture.
Deletion requests. When you ask us to delete your information, we delete what we control and pass your request through to Shopify. Shopify handles data it processes for our store according to its policy, and data it processes for its own purposes according to its own retention rules.
Layer 3: Third parties act under their own policies
The companies below provide tools we use on our store. Each one collects, uses, and keeps information under its own privacy policy, which we link below. If a provider's practices concern you, please review its policy directly.
Payment providers
When you pay, your payment information goes directly to the provider you choose. We never see your full card or bank numbers.
- Shopify Payments (Visa, Mastercard, American Express, and Discover; powered by Stripe). European local payment methods offered at checkout in those markets (BLIK, EPS, MobilePay, Multibanco, Przelewy24, TWINT) are also processed through Shopify Payments. Read the Stripe Privacy Policy.
- Shop Pay and Shop Pay Installments. Read Shopify's Consumer Privacy Policy. Installment plans are provided by Affirm (see below).
- Affirm (buy now, pay later). Read the Affirm Privacy Notice. If you choose Affirm, it may collect identity and financial information (which can include date of birth, Social Security number, or bank account details) and obtain information from credit reporting agencies, as described in its policy.
- Klarna (pay later). Read the Klarna US Privacy Policy. If you choose Klarna, it collects contact, device, and financial information as described in its policy.
- Digital wallets. If you check out with Apple Pay, Google Pay, Amazon Pay, or PayPal, that wallet provider processes your payment under its own policy. Read the Apple Privacy Policy, the Google Privacy Policy, the Amazon Privacy Notice, or the PayPal Privacy Statement.
- Solana Pay (crypto checkout, settled in USDC), powered by MoonPay Commerce. (MoonPay acquired Helio, the original provider of the Solana Pay checkout, in a $175M deal in January 2025 and folded it into MoonPay Commerce; existing merchants were transitioned automatically.) Read the MoonPay Privacy Policy.
Please note: some payment providers keep certain records even after a deletion request, for example, Affirm states that account and loan information cannot be deleted, because the law requires them to. Their policies explain their retention rules.
International orders
- Global-e (international orders only). When you order from outside the United States, Global-e acts as the merchant of record: the legal seller of the products you buy. It handles duties, tax remittance, customs documentation, and shipping arrangements for your order. You will see and agree to Global-e's privacy policy when you check out. Global-e shares your order information with us (but not your full payment details) so we can prepare and ship your order. Read the Global-e Privacy Policy.
Marketing, reviews, and communications
- Klaviyo powers our email and text marketing, order updates, and product reviews. Klaviyo processes your contact details, order history, browsing activity on our site (such as products viewed and cart contents), and review content on our behalf, and uses delivery partners (including text-message carriers and email providers) to send messages. Klaviyo sets a cookie (__kla_id) to recognize returning visitors. Learn more in the Klaviyo Privacy Notice.
Third-party apps
- STOQ runs our pre-orders. If you place a pre-order, STOQ processes the information needed to operate it: your name, email address, pre-order details, and notification activity, such as pre-order reminders and balance-charge notifications. STOQ handles pre-order data only. Read the STOQ Privacy Policy.
We use other third-party apps to run parts of our store, things like our loyalty program, product quiz, order fulfillment, returns, and marketing tools. These providers may receive the customer information they need to perform their functions (such as your name, contact details, and order information), and each one handles that information under its own privacy policy. If you would like a current list of the third-party providers we use, email us at support@thefoodisgoodlc.com with the subject line "Privacy Request."
Apps that don't touch your information
Some of our tools work entirely behind the scenes on products, pricing, translations, and store settings, and do not collect customer or visitor data.
If you buy from us on another marketplace
When you purchase our products on Walmart.com or another marketplace, that purchase is governed by that marketplace's own terms and privacy policy, not this one. We receive the order information needed to prepare and ship your order (these platforms typically mask buyer contact details), and we handle it according to each marketplace's seller rules. This Privacy Policy covers visits and purchases on thefoodisgoodlc.com.
Changes to this policy
We may update this policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated policy on this page and revise the "Last Updated" date above. If changes are material, we will provide additional notice, such as by email or a notice on our website.
Contact us
For questions about this policy, or to exercise your privacy rights, email support@thefoodisgoodlc.com with the subject line "Privacy Request."